The Tomorrow
That Never Was





The Tomorrow That Never Was

Future.


Book designed to analyze five ‘objects of desire’ with applied narratives based on personal memories and research while defining what futurism and retrofuturism mean within design.





The brand identity for Hot Wheels is well established with their recognizable colors. Their identity is pushed further with an emphasis in motion, dynamism, and a more easy to recognize logo. The logo has been redesigned to be more cohesive, providing more flexibility in scale and placement in different products. The packaging of the model cars and track sets has been completely redesigned to use less plastic, while giving emphasis to motion and speed of the cars with the angled edges.

The rebranding has been pushed even further with a new web design corresponding to the package design landuage and a new marketing strategy utilizing augumented realit (AR) technology. With apps like Snapchat, users are able to visualize the tracks and cars three-dimensionally in real time, even before purchasing the product, providing a more entertaining shopping experience for customers.






Migration cultivates communication. It is the means by which people of different identities and cultures are able to interact, human to human. Migration is often obstructed, be it through literal walls or visible borders, and what could be sites of rich cultural exchange instead become locations of violence. Conversely, technological innovation has expanded the boundaries of exchange. The internet has allowed all types of people to form their own micro-communities, which leak into each other in increasingly interesting ways.









The brand identity for Hot Wheels is well established with their recognizable colors. Their identity is pushed further with an emphasis in motion, dynamism, and a more easy to recognize logo. The logo has been redesigned to be more cohesive, providing more flexibility in scale and placement in different products. The packaging of the model cars and track sets has been completely redesigned to use less plastic, while giving emphasis to motion and speed of the cars with the angled edges.

The rebranding has been pushed even further with a new web design corresponding to the package design landuage and a new marketing strategy utilizing augumented realit (AR) technology. With apps like Snapchat, users are able to visualize the tracks and cars three-dimensionally in real time, even before purchasing the product, providing a more entertaining shopping experience for customers.



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