Dong Hye Kim

Introduction

Curation and branding for 2020 UCLA Design Media | Arts Undergraduate Show featuring 45 undergraduate works which migrate through each other’s influences.

I worked with a curatorial team to organize and curate the show along with staff and faculty members at UCLA. Official details about the event can be found here.

My Role: Design Lead

People Involved: Dong Hye Kim, Curatorial Team

Timeframe: 6 Weeks

Skills:
Team Management
Curation
Design
Branding
Print
Prototyping

Tools:
Adobe Photoshop (Image editing)
Adobe Illustrator (Layout)
EPSON P20000 (Printing)

Abstract

Migration cultivates communication. It is the means by which people of different identities and cultures are able to interact, human to human. Migration is often obstructed, be it through literal walls or visible borders, and what could be sites of rich cultural exchange instead become locations of ciolence. Conversely, technological innovation has expanded the boundaries of exchange. The internet has allowed all types of people to form their own micro-communities, which leak into each other in increasingly interesting ways.

“Where are you from?”

Curatorial
Concept

After joining the Design Media | Arts program at UCLA and meeting all students while working at the print lab facility, I realized that a large portion of students were immigrants and people of color. As an immigrant myself, I felt like our culture was not represented enough through our work, which we often made to fulfill assignments for courses. After becoming the president of the Undergraduate Council in 2019, I then had an idea to make our annual undergraduate show to revolve around the theme of our transitioning moment in our lives to let students speak about their background through their work.

Gallery Layout

Directory and Work List

Solution

Within the short timeframe, I was able to work with the curatorial team to come up with a theme for the show, curate through reviewing work submissions, and organize the event by designing promotional materials and scheduling installation dates and times before the opening date.

Official details about the event can be found here.