Hot Wheels
A sustainable packaging with emphasis on motion and speed. Reimagined marketing and experience strategy by incordporating Augumented Reality to communicate with customers.
Client:
UCLA
UCLA
Category:
Graphic Design
Graphic Design
Project Scale:
Personal
Personal
Introduction
A sustainable packaging with emphasis on motion and speed. Reimagined marketing and experience strategy by incorporating Augumented Reality to communicate with customers.
The project was initially started for a project at UCLA but later expanded to a branding and experience design project.
My Role: Design Lead
People Involved: Dong Hye Kim
Timeframe: 8 Weeks
The project was initially started for a project at UCLA but later expanded to a branding and experience design project.
My Role: Design Lead
People Involved: Dong Hye Kim
Timeframe: 8 Weeks
Skills:
Product Development
Experience Design
Target Customer Research
Branding
Design
CMF
Prototyping
Product Development
Experience Design
Target Customer Research
Branding
Design
CMF
Prototyping
Tools:
Adobe Photoshop (Image Editing)
Adobe Illustrator (Layout)
Lens Studio (AR Creation)
Autodesk Maya (Modeling)
Keyshot (3D Visualization)
Rhinoceros (Refined Modeling)
EPSON P20000 (Printing)
CUTMASTER (Prototyping)
Adobe Photoshop (Image Editing)
Adobe Illustrator (Layout)
Lens Studio (AR Creation)
Autodesk Maya (Modeling)
Keyshot (3D Visualization)
Rhinoceros (Refined Modeling)
EPSON P20000 (Printing)
CUTMASTER (Prototyping)
Problem
Hot Wheels products such as their diecast cars are designed to look more dynamic by emphasizing unrealistic proportions. However, their branding elements such as their customer journey, packages, and UI’s don’t hold the same design principles. Their customers are also growing as they are focusing more of their design efforts to brand high-end products and collectables.
“Speed”
M
Goal
Translate the same passion and dynamic used for car designs throughout their branding materials.
Sketches
Ideation
Came up with an idea to translate the same fun and dynamic branding over to the customer journey and their shopping experience. Using the QR code printed on the back of the packaging, 3D visual of contents are projected on the box through the AR filter to let customers play and interact with the product even before purchasing the item.
Web Design
AR Filter Trackers
Try it on Snapchat
AR Filter in Use
Solution
Within the eight week timeframe I was able to complete the design and fabricate new branding materials including a working AR filter for the packaging.