B&O X Land Rover
Design experiment conducted from Art Center College of Design to form a collaborative product between two companies with unique design languages of their own.

Client:
Art Center (ACCD)
Category:
Industrial Design
Project Scale:
Personal




Introduction
A more streamlined redesign of the Discord app to make it more accessible and easy-to-understand for existing and new users.

With the introduction of more people working or taking classes from home, more people are joining the Discord platform to communicate with their team members.


My Role: Design Lead

People Involved: Dong Hye Kim

Timeframe: 3 Weeks



Skills:
Product Development
Front End Development
Target Customer Research
Design
CMF
Prototyping

Tools:
Adobe Photoshop (Image editing)
Adobe Illustrator (Layout)
Adobe XD (Development)









Problem
Discord has a unique structure using channels within servers to organize different chat rooms within groups. As a new user joining the platform, it was hard to adjust to this unique format as the app has lack of hierarchy within different pages/stacks. After using the app for abuot a month, I also realized that there was a separate direct messaging section, which uses the same organization area along with other servers. The way servers are listed out on the side panel also hides the actual names, requiring me to click on each and individual server in order to see their full names.







Servers > Channels > Chats








M
Goal
Redesign the main section of the app to emphasize three levels of hierarchy and structure. Adjust the placement of certain pages such as direct messages to make the overal usage more streamlined and organized.







Target Customer Profile









Ideation
By allocating another bottom-layer page of the app to serve as a list of servers, I had three levels within a single section to work with. With inspiration from stacked farms, I decided to make the pages overlap each other with different shades to represent three layers of different heights.







Branding and Language


Land Rover vehicles are famous for their rugged, above and beyond capabilities. All of their products, including apparel are designed to withstand tough weathers and unpaed roads. Their products deliver all these characteristics in an efortless manner with premium and luxurious materials.

Bang & Olufsen and Beoplay brands deliver the ultimate expression of avant-garde design through their sound and television systems. Upmost highest quality materials inspired by nature and emotions provide the most unique eye-catching designs that deliver superb functionalities.






Sketches









Solution
Within the six week timeframe I was able to complete the design ready for its prototyping phases.








B&O X Land Rover
Design experiment conducted from Art Center College of Design to form a collaborative product between two companies with unique design languages of their own.

Client:
Art Center (ACCD)
Category:
Industrial Design
Project Scale:
Personal