B&O X Land Rover

B&O X LR Speaker


A design experiment conducted to merge two design philosophies from two different companies.

Inspired by the rebirth of the new 2021 Land Rover Defender, a premium bluetooth speaker was designed by collaborating two companies: Bang & Olufsen and Land Rover.

Land Rover vehicles are famous for their rugged, above and beyond capabilities. All of their products, including apparel are designed to withstand tough weathers and unpaed roads. Their products deliver all these characteristics in an efortless manner with premium and luxurious materials.

Bang & Olufsen and Beoplay brands deliver the ultimate expression of avant-garde design through their sound and television systems. Upmost highest quality materials inspired by nature and emotions provide the most unique eye-catching designs that deliver superb functionalities.

Initial customer target was established by creating a fictional character that hold the characteristics of both brands. Project direction was established to design a speaker that’s compatible with an active camping lifestyle.

© 2020 Dong Hye Kim