ADA — Dong Hye Kim

Introduction

Versatile stackable chair system inspired by spider legs. Interchangeable seat and frame finishes allow numerous customization options. Final design was submitted for West Elm’s design competition.

With a timeframe of 2 weeks, I started the project by researching West Elm’s brand identity in order to identify what type of chair I would need to design to look consistent with their existing product lineup yet look apart with its own design highlights.

My Role: Design Lead

People Involved: Dong Hye Kim

Timeframe: 2 Weeks

Skills:
Product Development
Product Portfolio Research
Design
CMF
Prototyping

Tools:
Adobe Photoshop (Image editing)
Adobe Illustrator (Layout)
Blender (Modeling & Visualization)
Keyshot (Material Visualization)
Rhinoceros (Refined Modeling)
SLA Printer (Prototyping)

Problem

All of the existing products within West Elm’s portfolio are specifically made to be a chair or a stool. Design a solution that could work both as a bar stool and a chair while delivering benefits offered by both form factors.

“Design a system that merges a chair and a bar stool”

Goal

Design a product that could work both as a chair and a bar stool.

Brand Identity Research

Ideation

Brand research was conducted to identify the brand’s characteristics and its visual identity throughout the product lineup. Results concluded consistent use of fabric and metal. Brand’s chracteristics highlight comfort by juxtaposing soft and hard materials.

Sketches

Solution

Within the two week timeframe I was able to design a system of chairs and renders ready to be submitted for the competition.